Bloomsday Cafe

I worked with Bloomsday as they prepared to open their all-day cafe in Headhouse Square, Philadelphia (a.k.a. East Philly!). I didn’t create the initial brand system, but I combined its elements with some of my own design work to create their menus and various promotional materials.

Menus

Bloomsday’s kitchen is open seven days, morning, noon and night - an endeavor of significant scale. That means a need for more than a couple iterations of a menu—morning, noon and night on weekdays, plus brunch on weekends, and varying drink offerings to accompany each food menu.

I combined the existing brand system and guidelines with some extra icons that I illustrated to draft each menu layout.

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poster

They wanted a grand opening poster to be off-brand, and reminiscent of a classic screen printed gig poster.

Since their logos heavily revolve around images of sirens, I started by drawing a siren of my own in a different style than the rest of the brand.

To drive home their natural wine and coffee focus, I wanted to include references to each of those ideas.

Thus, the siren pouring wine and coffee for the sailors she just lured to shipwreck is born.

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Postcard

Bloomsday is big on locality, and what better way to promote where you are than through a postcard.

They give each guest one of these with the check.

Fancy Wine Club

Fancy Wine Club is a project of Bloomsday in which members receive exclusive access to curated wines on a monthly basis. They asked me to design membership cards and pins for the club members, and the brief was to keep things lighthearted and include a Caganer.

Fancy Wine Fest

In the spirit of the Fancy Wine Club, Bloomsday started the Fancy Wine Fest—a small natural, organic and biodynamic-centric wine festival held under the Shambles at Head House Square, across the street from the restaurant. The brief for its branding was to draw a burly dude chugging natural wine, and holding a chicken leg. I did just that.

Icons

Loving the idea of icons for their menu sections, Bloomsday asked me to illustrate a set of images. The existing brand was strong, and since I didn’t create it, I knew trying to replicate it to a T with the icon illustrations would’ve looked like a lame rip off at best. My aim was to create the set in a different style that would complement their main brand elements.

I’ve had a lot of fun working on these images so far. I look forward to continuing our partnership, and helping Bloomsday Cafe with future design projects.